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PrettyLitter

Sponsored · Exhibit 01 · Four Lines Menu

Four things go into every bag, and none of them are optional.

Every PrettyLitter variety includes our signature color-changing health monitor and advanced odor control. Pick Original Unscented, Lotus Scented or Aloe Scented, and the rest of the bag does its job quietly in the box, day after day.

Choose Your Purrfect Litter, then let the crystals work.

Four things in every bag

PrettyLitter Health Monitoring Cat Litter

  • Advanced Odor Control
  • Health Monitoring
  • Low Dust
  • Risk-Free Guarantee
PrettyLitter Health Monitoring Cat Litter

PRETTYLITTER.COM

Choose Your Purrfect Litter

Get Started
Format
Menu-card split, product photo
Persona
Cat parent comparing litter options before the next restock
Reason to buy
Odor control
Funnel stage
Top of funnel
Product
PrettyLitter Health Monitoring Cat Litter
Lands on
Landing page

PrettyLitter

Sponsored · Exhibit 02 · First Order Offer

Your first bag comes with a 25% head start.

First time customers get 25% OFF Your First Order, and if you don't like the litter you can return it within 30 days for a full refund. Color-changing crystals and advanced odor control, shipped free to your door.

Try it risk-free. Your cat does the testing.

Claim to confirm with brand: Offer terms to confirm with brand

PrettyLitter Health Monitoring Cat Litter
25% OFF YOUR FIRST ORDER

25% off your first order

Risk-Free for 30 Days

PRETTYLITTER.COM

25% Off Your First Order

Claim Deal
Format
Offer on product photo
Persona
First-time buyer who has never tried crystal litter
Reason to buy
25% off your first order
Funnel stage
Bottom of funnel
Product
PrettyLitter Health Monitoring Cat Litter
Lands on
Landing page

PrettyLitter

Sponsored · Exhibit 03 · Dust-Free Collage

99% Dust-free. Your couch notices too.

Lab tests have shown undetectable breathing zone dust levels during use. PrettyLitter is cat-safe and friendly for the whole family. Choose Lotus Scented for the fragrance, or keep it Original Unscented.

Low Dust. Low Tracking. Advanced Odor Control.

Low Dust

Low Dust

Low Tracking

Low Tracking

Advanced Odor Control

Advanced Odor Control

99% Dust-free litter

PRETTYLITTER.COM

99% Dust-free Cat Litter

Get Started
Format
Three-photo collage
Persona
Cat parent who sweeps up litter dust every day
Reason to buy
Low dust
Funnel stage
Middle of funnel
Product
PrettyLitter Lotus Scented Cat Litter
Lands on
Landing page

PrettyLitter

Sponsored · Exhibit 04 · First Bag Price

Just discovered us? Start with one bag.

Try PrettyLitter today and get your first bag for only $14.99. Low dust, advanced odor control, and our 30-Day Risk-Free Guarantee behind it if the litter isn't right for your cat. Pick your scent or go Original Unscented.

One bag, one price, your cat's verdict.

Claim to confirm with brand: Price to confirm with brand

PrettyLitter Original Unscented Cat Litter
Try Your First Bag For Only $14.99

First bag, only $14.99

30-Day Risk-Free Guarantee

PRETTYLITTER.COM

First Bag For Only $14.99

Try Now
Format
Offer on product photo
Persona
Shopper who wants a small first step before subscribing
Reason to buy
30-day risk-free guarantee
Funnel stage
Bottom of funnel
Product
PrettyLitter Original Unscented Cat Litter
Lands on
Landing page

PrettyLitter

Sponsored · Exhibit 05 · What's In The Bag

Open the bag. This is what you get.

Our color-changing tech shows abnormal alkalinity, acidity, and the presence of blood. Inside every bag: non clumping silica gel crystals that are lightweight and low tracking, with advanced odor control built in.

Check the box color every day.

Claim to confirm with brand: Health wording to confirm with brand

PrettyLitter Health Monitoring Cat Litter
What's inside the bag
  1. 1Non Clumping
  2. 2Low Tracking
  3. 3Color Changing Silica Gel Crystals
  4. 4Advanced Odor Control

PRETTYLITTER.COM

Color-Changing Cat Litter

Get Started
Format
Product photo, ingredient chips
Persona
Cat parent who wants a daily read on the litter box
Reason to buy
Color-changing health monitor
Funnel stage
Middle of funnel
Product
PrettyLitter Health Monitoring Cat Litter
Lands on
Landing page

PrettyLitter

Sponsored · Exhibit 06 · Subscribe And Save

Stop remembering. Start subscribing.

Each bag lasts up to 30 days, so a monthly PrettyLitter subscription keeps a fresh bag arriving before the last one runs out. Subscribe & Save 29% and skip the store run, the heavy lifting and the guesswork.

Free shipping right to your doorstep.

Claim to confirm with brand: Plans carrying the 29% to confirm

PrettyLitter Monthly Subscription
Subscribe & Save 29%

Litter that arrives on its own

Free Shipping

PRETTYLITTER.COM

Subscribe & Save 29%

Get Started
Format
Offer on product photo
Persona
Cat parent tired of last-minute litter runs
Reason to buy
Lighter, longer-lasting litter
Funnel stage
Middle of funnel
Product
PrettyLitter Monthly Subscription
Lands on
Landing page

PrettyLitter

Sponsored · Exhibit 07 · Review Count Hero

52,000+ reviews. One line says it plainly.

52,000+ Reviews, and a score of 4.9 out of 5 stars. One cat parent put it this way: "The very best litter I have ever found!" Color-changing crystals, advanced odor control and low dust are the details behind the score.

Read All Reviews and judge for yourself.

PrettyLitter Health Monitoring Cat Litter
Rated 4.9 out of 5 stars

52,000+

Reviews

PRETTYLITTER.COM

Read All Reviews

Read All Reviews
Format
Product hero
Persona
Skeptical shopper who reads reviews before buying litter
Reason to buy
52,000+ reviews
Funnel stage
Middle of funnel
Product
PrettyLitter Health Monitoring Cat Litter
Lands on
Landing page

PrettyLitter

Sponsored · Native 01 · Sunday Notes App

Sunday night, phone notes: litter edition.

Our monthly cat litter delivery means no big bucket lugged home and no last-minute litter run. Each bag lasts up to 30 days, and PrettyLitter ships free right to your doorstep. The note practically writes itself.

Skip the stress. Never run out of fresh litter.

PrettyLitter Monthly Subscription

Notes

Delivery yes, store runs no

  • Heavy bucket from the store: skip
  • Last-minute litter run: skip
  • Monthly delivery: yes
  • Free shipping: yes

PRETTYLITTER.COM

Monthly Cat Litter Delivery

Get Started
Format
Notes app over product photo
Persona
Cat parent who keeps running out of litter on weekends
Reason to buy
Lighter, longer-lasting litter
Funnel stage
Top of funnel
Product
PrettyLitter Monthly Subscription
Lands on
Landing page

PrettyLitter

Sponsored · Native 02 · Cat Sitter Chat

Quick question: is there litter in the closet?

We built the monthly subscription so the answer is always yes. Each bag of PrettyLitter lasts up to 30 days, and the next one lands at your front door, shipped free. No rearranging your schedule for a store run.

Every month, new fresh cat litter is waiting at your front door.

Cat sitter

Is there litter in the closet?

Lotus Scented PrettyLitter Monthly Subscription

Yes. Each bag lasts up to 30 days and the next one ships free.

So I never have to think about it.

PRETTYLITTER.COM

Never Run Out Of Litter

Get Started
Format
Message thread with photo
Persona
Cat parent leaving the cat with a sitter for the weekend
Reason to buy
Lighter, longer-lasting litter
Funnel stage
Middle of funnel
Product
Lotus Scented PrettyLitter Monthly Subscription
Lands on
Landing page

PrettyLitter

Sponsored · Native 03 · Scented Or Not Poll

Poll: Lotus Scented or Original Unscented?

Both varieties include our signature color-changing health monitor and advanced odor control, and both are 99% Dust-free. Vote with a tap, then tell us which one your cat's nose picked.

Same crystals. Your pick of scent.

Lotus Scented
Original Unscented

Scented or unscented?

Lotus ScentedOriginal Unscented

PRETTYLITTER.COM

Lotus Scented Or Unscented

Choose Yours
Format
Stories poll
Persona
Cat parent choosing between scented and unscented litter
Reason to buy
Low dust
Funnel stage
Top of funnel
Product
PrettyLitter Lotus Scented Cat Litter
Lands on
Landing page

PrettyLitter

Sponsored · Native 04 · Color Chart Roll

Camera roll this week: a cat, a litter box, a color chart.

Our Cat Urine Color Chart shows what the colors can mean: Blue = Alkalinity, Green = Typical, Orange = Acidity, Red = Blood. PrettyLitter's color-changing crystals give you a simple, science-backed way to monitor your cat's health every day.

Look for these color changes in the litter.

Claim to confirm with brand: Health wording to confirm with brand

PrettyLitter Health Monitoring Cat Litter
RecentsSaturday
evening
Edit

What the colors can mean

PRETTYLITTER.COM

Cat Urine Color Chart

Learn More
Format
Camera-roll share
Persona
Cat parent who checks the box and wants a color guide
Reason to buy
Color-changing health monitor
Funnel stage
Top of funnel
Product
PrettyLitter Health Monitoring Cat Litter
Lands on
Landing page

PrettyLitter

Sponsored · Native 05 · Routine In Notes

Our whole litter routine fits in one note.

Daily scooping, gentle stirring, and monthly refills keep a box fresh for 30 days. A 124% improvement in odors was reported, and honestly, not bad for a litter box! Our crystals trap urine, absorb moisture, and lock in odors.

Scoop daily. Stir gently. Refill monthly.

Claim to confirm with brand: Odor stat context to confirm with brand

PrettyLitter Health Monitoring Cat Litter

Notes

Scoop, stir, refill, done

  • Scoop daily
  • Stir gently
  • Refill monthly
  • Box stays fresh for 30 days

PRETTYLITTER.COM

A Fresh Box For 30 Days

Get Started
Format
Notes app over product photo
Persona
New cat parent setting up a litter routine
Reason to buy
Odor control
Funnel stage
Middle of funnel
Product
PrettyLitter Health Monitoring Cat Litter
Lands on
Landing page

PrettyLitter

Sponsored · Meme 01 · Heavy Litter Drake

Which one would you rather carry?

Weighing up to 80% less than traditional clumping clay litters, PrettyLitter makes transport and cleaning a breeze. Buy directly online and get free shipping, then keep your arms free for the cat.

Lighter litter. Straight to your door.

Skip the heavy lifting

Drake Hotline Bling meme about PrettyLitter

Hauling a heavy clay bucket home

Free shipping to your doorstep

PrettyLitter

PRETTYLITTER.COM

Up To 80% Lighter Litter

Get Started
Format
Meme template, product swapped in
Persona
Cat parent who dreads carrying litter up the stairs
Reason to buy
Lighter, longer-lasting litter
Funnel stage
Top of funnel
Product
PrettyLitter Health Monitoring Cat Litter
Lands on
Landing page

PrettyLitter

Sponsored · Meme 02 · Color Chart Distraction

Cat parents, we see where your eyes are going.

Our color-changing tech shows abnormal alkalinity, acidity, and the presence of blood. Once you can read the box, guessing feels like the old way. Green = Typical, Blue = Alkalinity, Orange = Acidity, Red = Blood.

Health Monitoring in every bag.

Claim to confirm with brand: Health wording to confirm with brand

Eyes on the color chart

Distracted Boyfriend meme about PrettyLitter

Color-changing crystals

Cat parent

The guessing game

PrettyLitter

PRETTYLITTER.COM

Health Monitoring Cat Litter

Get Started
Format
Meme template, product swapped in
Persona
Cat parent curious about health-monitoring litter
Reason to buy
Color-changing health monitor
Funnel stage
Top of funnel
Product
PrettyLitter Health Monitoring Cat Litter
Lands on
Landing page

PrettyLitter

Sponsored · Meme 03 · Hard Checkout Choice

A very hard decision. Not really.

Try PrettyLitter and get 25% OFF Your First Order. If you don't like the litter, first time customers can return it within 30 days for a full refund. The risky button is the other one.

Press the left one.

Claim to confirm with brand: Offer terms to confirm with brand

Press the 25% off button

Two Buttons meme about PrettyLitter

25% OFF Your First Order

Another bag of the usual litter

Cat parent at checkout

PrettyLitter

PRETTYLITTER.COM

Get 25% OFF Your First Order

Claim Deal
Format
Meme template, product swapped in
Persona
Shopper weighing a first order against their usual litter
Reason to buy
25% off your first order
Funnel stage
Top of funnel
Product
PrettyLitter Original Unscented Cat Litter
Lands on
Landing page

PrettyLitter

Sponsored · Meme 04 · Litter Brain Levels

Four levels of litter box thinking.

Our fast acting crystals trap urine, absorb moisture, and lock in odors. A 124% improvement in odors was reported, and the color-changing health monitor comes on top of that. Galaxy brain is just a better litter.

Advanced Odor Control. Health Monitoring.

Claim to confirm with brand: Odor stat context to confirm with brand

Level four is the crystals

Expanding Brain meme about PrettyLitter

Scoop and hope

Sniff the box

Check the crystal color

Advanced Odor Control that locks it in

PrettyLitter

PRETTYLITTER.COM

Advanced Odor Control

Get Started
Format
Meme template, product swapped in
Persona
Cat parent upgrading their litter box routine
Reason to buy
Odor control
Funnel stage
Middle of funnel
Product
PrettyLitter Aloe Scented Cat Litter
Lands on
Landing page

PrettyLitter

Sponsored · Meme 05 · Dust Doge

Dust, meet your match.

Lab tests have shown undetectable breathing zone dust levels during use. PrettyLitter is 99% Dust-free, cat-safe and friendly for the whole family. Lotus Scented or Original Unscented, same low dust.

Low Dust. Low Tracking.

Built strong, 99% Dust-free

Buff Doge vs. Cheems meme about PrettyLitter

PrettyLitter: 99% Dust-free

Any dusty litter

PrettyLitter

PRETTYLITTER.COM

99% Dust-free Litter

Get Started
Format
Meme template, product swapped in
Persona
Cat parent tired of dust around the litter box
Reason to buy
Low dust
Funnel stage
Middle of funnel
Product
PrettyLitter Original Unscented Cat Litter
Lands on
Landing page

PrettyLitter

Sponsored · Meme 06 · Risk-Free Sign

Change our mind: trying it is risky.

Don't like the litter? First time customers can return the product within 30 days and we'll issue a full refund. Try PrettyLitter risk-free, with advanced odor control and a color-changing health monitor in every variety.

30-Day Risk-Free Guarantee.

Change our mind about risk-free

Change My Mind meme about PrettyLitter

Risk-Free for 30 Days beats guessing what your cat likes

PrettyLitter

PRETTYLITTER.COM

Try PrettyLitter Risk-Free

Try Risk-Free
Format
Meme template, product swapped in
Persona
Hesitant shopper afraid their cat will reject new litter
Reason to buy
30-day risk-free guarantee
Funnel stage
Bottom of funnel
Product
PrettyLitter Health Monitoring Cat Litter
Lands on
Landing page

Photography and product names belong to PrettyLitter. Every ad lands on a page in this package. Memes use real, recognizable templates with PrettyLitter product photography composited in; template rights to clear before running. Hooks, personas and the texts shown inside memes and chats are proposed, not real customer quotes.